Brief 6 final boards

Dutch Brief 06

2 down

French fold/hidden pattern

Inside the french folds Lauren's  fabric pattern is printed, this is a nod towards hidden things that she implemented into her collection.

Lauren's look book bound!

Finally bound Lauren's look book, took me a few hours to get it right but finally got there, not only another 19 to go plus one for myself... however I now know how to do it propery so the next will probably be a lot quicker.

Binding Lauren's look book

Preparing to bind Lauren's look book which utilises french folds and uses a singer sew to be bound.

Lauren Carande mock up, matte stock.

Seen as I didn't have the Gfsmith stock to print on I had to go ahead and test print on 200gsm double sided matte stock. which turned out fine, a little hard to navigate through the book but I'm putting that down to the bul dog clips, off to vernon street to singer sew bind it.

After having a brief meeting, Lauren came up with the idea to have the pattern printed on the inside of the french folds to create a hidden element to the look book. Going to give this a go before Thursday's final crit.

Gfsmith order delay

So after ordering Lauren and Rose's stock on Wednesday, it failing to be delivered on Friday and their promise of a Monday morning delivery failing to come true I am now having to wait til Tuesday for the paper to arrive in the meantime I've printed Lauren's covers off on a matte stock. This has set me back almost 4 days with both look books but I'm hoping to get at least one of each printed for Thursdays final crit.

Carande look book type development

carande type spreads

Carande look book cover development

Carande Cover development

Carande 2nd format mock up

Mock Lookbook

Initial look book mock up

Since getting the pre-edit photos through I've been playing around with the layout in the format me and Lauren agreed on. I've arrived at a point where I'm starting to be happy with the direction of the layout by using two full bleed images on the two inner pages and making it minimal on the inside. The pocket idea still needs work but i'm going to see if I can get it to be as successful as Steph's idea.

Lauren Corande - Look Book