visual development for Rose's brand. Moved slightly away from the use of and established typeface with a modern typeface and gone for the modular approach. Using DINpro I added strokes to make sections within the character. My aim was to make connotations with Rose's style in clothes making which is modular fashion, where the garment is in sections and can be interchangeable for example a coat will have two layers meaning that there are 6 interchangeable parts: 2 rights arms, 2 left and two torso pieces and it is up to the wearer to decide which parts are on show also meaning that it is only the wearer that knows that the arms can be detached.
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