Typo Circle Idea Generation
To start generating ideas I highlighted the different disciplines of the previous speakers and noted key words associated with them and progressed onto the triangulate idea, which was formed by playing with the words Illustrate, pixelate,articulate. Triangulate came to represent the 3 designers being showcased in the publications, I decided quite early on the circulate was to similar and obvious to work strongly as a brand for the supplements.
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